Introduce your company like you would a person - NEXT - Issue #3

Hey everyone, Welcome to another issue of NEXT's digest. Some great long reads for a Saturday morn
Introduce your company like you would a person - NEXT - Issue #3
By NEXT Amsterdam • Issue #3
Hey everyone,
Welcome to another issue of NEXT’s digest. Some great long reads for a Saturday morning. Enjoy a cup of coffee, while we’re moving our office to this awesome new place. See you on the other side!
ET

Articles
The Three Tools Netflix Used to Build Its World-Class Brand
“Introduce your company like you would a person.” - A great piece of advice from Netflix’s former brand manager. How would you introduce your company?
Don’t Listen to Your Users — What I Learned Building a consumer-facing app
“If you invest in growth before you have retention, you’re renting users, not acquiring them.” Make sure you focus on retention first. Dive deeper, find that pain. Fix, measure, repeat!
Unsolicited Redesign: Slack for iOS
We really love Slack at NEXT (and every other company we work with), but the mobile experience is kinda sucky. This would make it much better already.
News
KLM and Schiphol invest in Dutch tech startup Undagrid
Last week we wrote about the launch of The Things Network in Amsterdam, but Undagrid’s mesh network has been rocking Schiphol for a while longer already. Now they are ready for more!
Products
iOS 9 GUI for Sketch
Sketch is our design tool of choice and this iOS 9 GUI, 100% vector including devices, icons and keyboard, really helps
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