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July 21 · Issue #98 · View online
3 long-reads about startups and entrepreneurship in your inbox every Saturday morning. Plus a free update on what's happening at NEXT. NEXT Amsterdam is a startup studio from Amsterdam.
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How Netflix’s Customer Obsession Created a Customer Obsession
In 2005, as he joined Netflix as VP of Product, he asked Reed Hastings, the CEO, what he hoped his legacy would be. His answer: “Consumer science.” He explained, “Leaders like Steve Jobs have a sense of style and what customers seek, but I don’t. We need consumer science to get there.”
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Building Your Ideal Investor Persona
Ask any founder who has raised venture capital and they will likely tell you that fundraising is a sales process. You need to prospect, nurture, and move potential investors through an “investor funnel”. As Mark Suster, Managing Partner at Upfront Ventures, puts it, “Remember that fund raising is a sales process. The investor is a customer and they have money to spend but only for a limited number of companies.
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The themes are always changing, but the tokens stay the same
Design tokens, popularized by Lightning Design System and helpfully explained by Nathan Curtis, are a valuable asset to any organization, particularly large ones with many products/platforms to…
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NEXT Amsterdam - Postjesweg 1 - 1057 DT Amsterdam
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