NEXT Update #24: There’s only one reason your company got funded

NEXT Update #24: There’s only one reason your company got funded
By NEXT Amsterdam • Issue #24

The last months we have been working hard on our innovation accounting framework. Because a framework makes it easier to do. This is the first part: our experiment card!
The second 2.5Bn people using a smartphone will not use it for Insta, Snapp or App-ing, but for essential services they previously had no access to, like financial services, healthcare services, educational services, transportation services.
There are many reasons to found a startup. There are many reasons to work at a startup. But there’s only one reason your company got funded: Liquidity.
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