This Is How You Design Your Mobile App for Maximum Growth - NEXT #15

Hey there,This weeks digest is all about mobile. Mobile apps are great, but also very hard to get rig
This Is How You Design Your Mobile App for Maximum Growth - NEXT #15
By NEXT Amsterdam • Issue #15
Hey there,
This weeks digest is all about mobile. Mobile apps are great, but also very hard to get right. The 3 articles below dive into the acquisition funnel, tips to grow your app and an article dong an in-depth analysis on the problems of mobile app discovery and referral. 
- Esther and Timan

Very nice long read about designing your app for growth. From removing friction to using SMS as the number one referral mechanism. Must read if you are a mobile app startup!
Don’t forget the mobile web. The high friction on installing apps, make apps the bottom of your funnel with the mobile web as the top. Drag regular users into your app, service new users on the web.
We included this one last week as well, but it fits very nicely with the two articles above. Google announced this week that it is starting to stream apps and remove the app after a certain time of inactivity. Just like your browser cache handles images and styling of websites. Alex talks about this and other interesting concepts in this long and great piece.
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